Mehdi Tareghisoftware engineer & creator of Asset Melt
I build tools that respect your privacy. Asset Melt is the image compressor I wished existed — so I made it.
About me
I'm a software engineer who spends a lot of time in the overlap between web performance, developer experience, and tools that stay out of your way. I built Asset Melt because I was tired of uploading sensitive images to random cloud converters — and because the best existing option, Squoosh, was no longer keeping pace with how I actually work.
Asset Melt is a solo project: I write the code, author the blog posts, and respond to feedback. That keeps the product focused — every feature has to earn its place in a client-side, privacy-first architecture.
What I write about
The Asset Melt blog covers practical image optimization: AVIF vs WebP, HEIC conversion, Core Web Vitals, browser-based compression workflows, and guides for people migrating from Squoosh. I write what I learn while building and using the tool.
Connect
Expertise
- Software engineering — mostly frontend work, with an eye on performance and how apps feel in the browser
- Browser APIs, WebAssembly, and Web Workers for compute-heavy client-side applications
- Image codec pipelines, format tradeoffs, and compression workflows for web delivery
- Indie product development — shipping useful tools without a backend
Recent writing
- How to Optimize Images for Core Web Vitals and LCP in 2026 — 7 min read
- Asset Melt vs Squoosh: A Privacy-First Alternative After Google's Shutdown — 6 min read
- AVIF vs WebP in 2026: Which Format Should You Use? — 6 min read
Learn more about the product on the About page. For data handling details, see the privacy policy.